Black Friday: our take on the media buzz

We are always open and sincere with our community, so during Black Friday we want to share our thoughts about discounts and our attitude toward this day.

The Nyni team has consciously decided not to offer Black Friday discounts.

This is not just a usual commercial move, but a matter of principle — one that reflects our philosophy and values.

Black Friday is about mass consumption, huge discounts, and quick, impulsive decisions.
This practice may work well for big brands producing on a massive scale, but our approach is different.

At Nyni, we create in small quantities, focusing on quality and uniqueness. Every piece is the result of long, meticulous work, crafted from carefully chosen materials with attention to detail.

We are proud to offer you items that carry not only craftsmanship, but also soul 🤎

Our goal is not only to create exceptional pieces but also to build a conscious community that shares our principles and values.

To express our gratitude to our clients, we are working on a loyalty system (which we’ll be announcing very soon); we also share a discount for your first order; and from time to time, we hold Archive Sales (one of them is happening right now) with pieces from past collections that will no longer be produced.

To be the first to learn about special offers, you can subscribe to our email newsletter or join our Telegram channel. We are always happy when we can share good news with you and feel your feedback.

Thank you for your attention and for your understanding!

With warm hugs,
Masha, Veronika & the Nyni team 🤎

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Nyni is a Ukrainian brand of designer clothing and accessories, created in 2014. Our priorities are quality, simplicity, comfort, and environmental friendliness.

info@nyni.shop